The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle

The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle

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This is one of the most thoughtful books on branding I’ve come across. Most such books are either quickly-crafted “how-to” books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the “why” rather than just “how” of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands.
Ho Kwon Ping
Chairman/CEO, Banyan Tree and Board of Trustees, SMU
2010 recipient of the “Lifetime Achievement Award” by the American Creativity AssociationA cold shower to wake people up. Joe Baladi’s Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere.
Timothy Love
Vice Chairman
Chief Executive Officer, Omn

Sagmeister: Another Book about Promotion and Sales Material Reviews

Sagmeister: Another Book about Promotion and Sales Material

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Created to accompany an international traveling exhibition, Another Book about Promotion and Sales Material explores the work of one of the world’s most famous graphic designers—Stefan Sagmeister. Divided into four sections, and including commissioned work from ten years of graphic design, this book explores how Sagmeister creates greater awareness for corpora­tions, his friends, his own work, and cultural events and products. Showcasing a wide range of work, from a Talking Heads boxed set, to print ads for Levi’s, to a wedding invitation for close friends, this book includes exclusive images from the studio archive as well as Sagmeister’s commentary on his work, which contains his characteristic wit and insight. The result is a funny, revealing, and intimate look at the cutting-edge work of a graphic design master.

Sex Has a Price Tag: Discussions About Sexuality, Spirituality and Self Respect

Sex Has a Price Tag: Discussions About Sexuality, Spirituality and Self Respect

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‘If I only had known what could happen, I would have made a different choice!!!’ A decade in a crisis pregnancy center, counseling both Christian and non-Christian teens…speaking to millions of students through the years…counseling and answering the letters of thousands of teens…Pam Stenzel has heard this statement over and over and over again. From kids like you. Sex Has a Price Tag rejoices that, indeed, sex is glorious. Sex is God-given. But sex outside of God’s boundary is behavior that has far-reaching consequences. Outside a monogamous marriage it has a price tag of incalculable costs. Here are real testimonies, encouragement, and advice about: abstinence vs consequences Biblical definitions and examples physical diseases and emotional disaster examination of urges taboo subjects including masturbation advice on where to go for help avoiding sexual activity and awkward situations dealing with friends, parents…and your self-respect Sex Has a Price Tag is brutal